Opinion piece
The Brain Booster team wishes you a year full of hope!
I'm not sad to see 2023 fade away with all the violence, wars, extremism and global warming it leaves us with.
"The Earth is now our only shareholder." That's how 83-year-old Yvon Chouinard, a mountaineer and co-founder of Patagonia, a famous brand of eco-responsible sports equipment, sums up the future of his company.
He has decided to transfer his entire company, now valued at three billion dollars, as well as all future profits, estimated at 100 million dollars per year, to a trust in charge of enforcing his values and fighting climate change, as well as to non-profit organizations fighting the environmental crisis and protecting nature.
"I hope this gesture will spur a new form of capitalism that doesn't end with a few rich people and many poor people."
Bravo Sir, your decision is rare and revolutionary.
And if it were to inspire other entrepreneurs...
Opinion piece
Good news!
Some good news 2022 because at Brain Booster we are optimistic. It is when we least believe in it that the real changes begin...
Opinion piece
The Brain Booster team wishes you happy holidays!
Hanukkah sameah, Merry Christmas, Winter Solstice, Saint Lucy's Day or Yule...
Opinion piece
Brain Booster is taking action for the planet.
2022, the hottest year in the world... To continue to ACT... Brain Booster is now a shareholder of the Time for the planet organization.
Opinion piece
Christmas from the Tuscan hills
I have the immense luck and privilege of being able to take refuge in the beauty of the Tuscan hills. From these harmonious and rejuvenating landscapes, a letter written by Fra Angelico to a friend in 1453 inspired me...
Opinion piece
Where Do We Go From Here? Chaos or community?
Today is a national holiday in the US. And guess what... America is honoring the birthday of Martin Luther King, the man who has relentlessly fought for the end of racial segregation, actively contributed to passing the Civil Rights Act and the Voting Rights Act. Nobel Prize for Peace in 1964, he was assassinated 4 years later.
Opinion piece
Choose to be grateful
It is not that I am really a big fan of traditional holidays and celebrations... but Thanksgiving is my favorite. Not because of the turkey, stuffing, mashed potatoes and the cranberry celebrating the first harvest of the Mayflower pilgrims...
but for taking a pause to reflect back on the past year and for what we can be grateful for.