Patagonia-Yvon-Chouinard

"The Earth is now our only shareholder." That's how 83-year-old Yvon Chouinard, a mountaineer and co-founder of Patagonia, a famous brand of eco-responsible sports equipment, sums up the future of his company.
He has decided to transfer his entire company, now valued at three billion dollars, as well as all future profits, estimated at 100 million dollars per year, to a trust in charge of enforcing his values and fighting climate change, as well as to non-profit organizations fighting the environmental crisis and protecting nature.
"I hope this gesture will spur a new form of capitalism that doesn't end with a few rich people and many poor people."

Patagonia-Yvon-Chouinard

Bravo Sir, your decision is rare and revolutionary.
And if it were to inspire other entrepreneurs...


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